Building A Better Future

At Trade Kings, we create enduring, iconic, and innovative products that enable people to enjoy their lives. Whether sharing memorable moments, bringing joy or simplifying lives. We combine our approach to product development and creation with our commitment to our consumers and the communities in which we operate. We want you to be as proud to use our products as we are to make them.

Since Trade Kings was founded, the business has been built around this singular purpose which remains the corner stone across the group and its subsidiary businesses. We remain committed to “Improving Lives” both within Zambia and across Africa at large.

“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.” Joel A. Barker

We believe in creating lasting impact and we take a systemic approach to “Improving Lives”, a holistic view and belief in creating long term impact in order to improve the lives of as many people as possible. We understand that all our initiatives and areas of focus are interrelated. We see the big picture but aim to address root causes to build up a self-sustaining ecosystem of change which will deliver support both now and into the future.

We consider this the interrelation or connection of five key focus areas of our business, working together to achieve the singular goal of “Improving Lives”.

1. Trade Kings Products: The consistent provision of high quality, locally produced, affordable products which are accessible and that consumers can trust.
2. Strong Foundation of Corporate Citizenship: Maintain ethical behaviour which creates balance between Trade Kings and the needs of the community whilst meeting our responsibilities toward society, enabling high standards of living and quality of life for our communities.
3. Value addition, Grower Programs and Local Supplier Partnerships: The ongoing efforts to support local industrialisation, industry development and drive raw material security through public private partnership and, where possible, localised sourcing.  
4. Trade Kings Foundation: The provision of support to those in need and bringing hope to many affected by the foundations areas of focus.
5. Womens Empowerment and Youth Development: Direct job creation through Trade Kings Womens Network, training and support of women groups and entrepreneurial women across Zambia.

We focus on improving the lives of our consumers through unmatched quality, improved levels of service, improved accessibility to our products, simplification of consumer pain points and creation of value through our pricing. As a business we believe that trust is earned not expected from our consumers, built over time through reliability and product consistency.

In order to support local industry and producers, the Trade Kings Group places a great deal of focus on value addition and corporate shared value programs including the Zambian dairy industry, maize value addition, domestic milling and potato out grower programs. Where possible we aim to support local industry in the sourcing and processing of raw materials. We work closely with related bodies, producers and growers to drive this development and establish necessary criteria to meet our stringent quality standards.   

The Trade Kings Foundation participates in numerous philanthropic activities annually. Whether providing water to rural communities, redeveloping mother’s shelters to improve neonatal care and reduce infection rates, equipping and developing infrastructure to support those affected by clubbed feet, providing medical equipment, investment and health care infrastructure development, providing relief or hygiene education, developing products to ensure potable drinking water, charitable donations, school sponsorship programmes, feeding programmes, community outreach programmes or driving entrepreneurial support for women, it is done to improve the lives of our communities and our consumers.  

The Trade Kings Foundation, enables positive systemic change as outlined by its ten guiding pillars and governed by the vision of building a better future and improving the lives of those in need. It is the driving force and social wing of our business dedicated to realising this purpose.

Primary areas of focus for Trade Kings and The Trade Kings Foundation include:

• Poverty Alleviation - Job creation, rural community and entrepreneurial support.
• Health - Infrastructure and disaster relief.
• Disaster Relief and Education - Hygiene education, prevention awareness, product support and relief.
• Quality Education – Skills development, access and transferable skills training
• Water and Sanitation – Borehole digging and maintenance. Potable water security and taking to market of a low cost purification solution.
• Disability Support - Prosthetics provision, related infrastructure development and funding.
• Community Development and Sustainability – Rural community upliftment, entrepreneurial support and incubators.
• Hunger Alleviation / Nutrition – School Feeding Programs and public private partnerships.
• Infant Mortality and Maternal Health - Mothers shelter restoration, infrastructure development and maintenance as well as education and training.
• Gender Equality and Womens Empowerment – Womens network and entrepreneurial support.

Trade Kings promotes Womens Empowerment through the Trade Kings Womens Network as well as youth and entrepreneurial support. Within the Trade Kings Group, we are committed to building an inclusive culture and are proudly driving Womens empowerment both internally and externally. We aim to maintain female representation at all levels of our business, whilst constantly providing training and exploring new approaches to provide opportunities through innovative employment models. Additionally, the Trade Kings Group through Big Tree Brands supports local women’s groups of informal baked good vendors, providing baking products, food safety and business skills training. We believe that by empowering women this directly enables families and communities to grow and develop.

This combination of the production quality, product reliability, corporate shared value initiatives, corporate social responsibility initiatives, public private partnership, active corporate citizenship and deep support of women and youth empowerment work together to enable system wide change, increasing the impact of investment and improve the lives of those affected. The complexity of these issues cannot be understated and we in no way intend to over simplify them. As such, the Trade Kings Foundation has had to explore new solutions and has adopted a big picture, long term approach. Trade Kings believes in doing our part to improve conditions, treatments, perceptions and causes at the most fundamental or root level with a long term outlook. We believe that this long term outlook will allow us to broaden the scope of our areas of support gradually.

Of all the partners we have, the one responsible for the greatest impact is…YOU. Without your support, our consumers and customers, over the past 25 years and welcoming the Trade Kings Group into your homes none of this would be possible. You make our vision a reality and together we will build a better future. Our vision is to continue being an inspiration for all around us. By improving lives today, we are building a better tomorrow.

“How do we change the world? One act of random kindness at a time.” Morgan Freeman